Venture capital not always a golden goose

Jamie Pride, who authored the book Unicorn Tears: Why Start-ups Fail and How to Avoid It, believes that many business owners seeking venture capital to expand are going about the process the wrong way, or even seeking out funds they don’t actually need. According to him, having money can make business leaders lazy or distracted from their core goals. He also suggests that any business seeking venture capital follow the “five Ps”:

  • Persona
  • Preparation
  • Proof
  • Process
  • Pitching

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