Fintech Cos in India Are Turning Their Focus to Tier II and III Cities

Fintech companies are ready to turn their attention to the Tier II and III cities in India. Being untapped markets, these cities bring a greater opportunity for the players. Start-ups which have raised funding recently believe it’s time to focus on the smaller markets. According to reports, Paypal is also looking at strengthening its presence in India by turning to Tier II and III cities. The smaller cities have a huge population which is ready to, if not already, adopt digitization. These markets which have also been hit by the recent cash crunch have space not just for B2C players but also B2B players. However, the challenge lies in delivering the same seamless experience to these new markets.

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