Yes, your ICO needs a strong marketing plan to stand out from the crypto clutter

Despite incredible and revolutionary ideas, building a startup is never easy, especially in a technological landscape that not many people understand. Nevertheless, people still try—which means investors are weary from skimming through hundreds, if not thousands, of ICOs. They know very well that not all of these projects would have the best intentions, and of those that actually do, not many will survive.

Mitchelle Barriga sat down with Ivan Goldensohn, Chief Marketing Officer at Dispatch Labs, to give startup founders an inside look into what goes on in the screening process.

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